Brief: To craft a new corporate identity for UNI, one of India’s largest news agencies.

Idea: A ‘dot’ representsthe epicentre of our business where all the collected information flows in.So we use this element to demonstrate the assimilation of information from around the globe. Followed by a flowing out of information from us. It connotes a seamless, constant process. The pattern of flow is in blue to suggest technology. It also gives the impression of a globe without physically marking it out. The font is clean and lean. It gives digital cues, yet is simple and uncomplicated.Shows the human ‘partner’ side of UNI.

Brand Strategy
Brand Identity
Design & Art Direction