Branding

Party Kahan Hai

We were tasked with building the identity for @partykahanhai , a social discovery app for people tired of the same weekend loop — same friends, same places, same plans. The app helps users match with vibes, not profiles. It’s all about curated experiences and new energy, especially for professionals looking to break out of routine. We found one simple truth: when the vibe is right, you just know. That led to the line — “That’s the vibe.” From there, the thumbs-up became our symbol. Instinctive, universal, and the perfect signal for that's it moment. The identity is bold, clean, and effortless, just like the weekends it stands for.